Any botlet, service, or skill is searchable in the channel it is published to. If you want to help control how your skill shows up in the Store and channel search results, modify the discoverability properties found in the Discoverability menu tab.
For instance, you can write a brief description of what your skill does. You can also add tags, category and subcategory words to function like special keywords. As for a use case, let’s assume that you have a flower ordering skill.
To enhance its searchability and the end-user interaction with it in the Store or the channel that it is published to, add tags such as bouquet, florist, weddings, funerals, ceremonies, events, etc. For a category and subcategory words, select “business” and “shopping” in the drop-down list.